PR / Social Media Specialist - ABSOLUTE NEW YORK :: HeyKorean

*This is not a remote or work from home position.*

We are Absolute New York, an all-round beauty brand that offers the essentials from cosmetics, skincare, to tools and accessories. True to our New York City roots, we promise absolute individual beauty for everyone.

We are currently looking to hire a Social Media Specialist who will work with our Digital Marketing Team and Design Team.

Responsibilities:

Develop an overall social media strategy to drive engagement and increase followers across Instagram, TikTok, Facebook, Youtube & Twitter
Collaborate with Digital Marketing team to implement and execute paid ads across channels to increase conversion.
Build and amplify a consistent brand and channel voice.
Ideate and execute timely, innovative daily content to engage our followers.
Write and post copy for Instagram, Facebook, Twitter, appropriately maintaining brand voice across platforms.
Influencer marketing and PR seeding
Optimize blog content for SEO and update meta-tagging.
Pitch creative concepts for company-wide social media initiatives and campaigns.
Stay on top of emerging social channels, analyze and formally present opportunities for growth.
Capture photography/video and produce content.
Report actionable insights and KPIs on a weekly basis.
Daily community management and social customer service.
Develop social media and campaign-specific KPIs and benchmarks to achieve and bypass brand goals and objectives.
Monitor and report trends in social media and channel topics.
Develop rigorous approach for experimenting, testing and measuring social media features.

Qualifications:

*Love for the beauty industry and product knowledge. (required)

4+ years’ experience managing multiple social media channels, preferably for a beauty brand.
Proven ability to engage, connect and build an audience across multiple channels.
Ability to interpret analytics, communicate results and formulate a strategy.
A passion for social media, beauty/cosmetics, and a positive, upbeat attitude!
Experience with InDesign and Photoshop.
Existing Influencer relations and experience a plus.
Experience with Social/Digital listening and scheduling tools approaches to measurement/metrics, reporting, etc.
Knowledge of paid media tactics and strategies and how they relate to and can help to amplify social media programs and campaigns.

Communication Skills:

Self-starter with strong communication, organization, and prioritization skills.
Strong project management and process development capabilities.
Ability to escalate issues and pushback as needed.

Mathematical Skills:

Proven strategic thinking, analytical, data interpretation, financial, and problem-solving skills.
Heavy focus on quality assurance and high attention to detail is essential to success.

Reasoning Ability:

Ability to identify, resolve, and escalate issues, challenging the status quo when appropriate.
Ability to problem-solve when late changes or workflow issues arise.
Partner with team members when making recommendations to business stakeholders.

E-mail resumes to hr@absnewyork.com

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